For this particular project, Digital Zest’s design team came up with the logo that encapsulated both the wedding and rural USPs of the business. Glamping websites tend to have a certain look, influenced by the popularity of social media platforms such as Instagram, in which the visuals sell the story. The website has a scrollable design that suited the target market; in other words, the appeal and USPs of Wildwood & Eden has be relayed within seconds with stunning visuals and an thoughtful colour palette. Content is minimal with a relaxed tone of voice; the trick was to relay the rustic nature of this wedding venue and sell the packages on the back of the sumptuous, irresistible images. In a competitive market, Wildwood & Eden had to stand out with easy access to contact details, social media platforms and instilling the idea that the tipi wedding was ‘the way to go’ for would-be brides and grooms. The images also had to imply an implicit, intricate attention to detail (glassware; floral arrangements; table settings; food; lighting) that appeared to be effortless.

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