1. Focus on readability.
2. Don’t disrupt the flow.
Pop-ups that aren’t absolutely essential to the reading experience are more often than not extremely disruptive. They can severely interrupt the carefully planned flow of a user’s experience through your website. In fact, more than 70% of people find them a negative part of the browsing experience, with only 1 in 10 users indicating they’d respond positively to a pop-up.
Given that, instead of using gimmicks like pop-ups, working on a clearly defined, uninterrupted user journey seems a much more sensible way to slash your bounce rate. For most people, if the next step seems obvious to take, they will take it – the key is to ensure the journey flows smoothly from one logical point to the next.
3. Deploy tactical CTAs.
The latest research in the field indicates sites that include CTAs (‘calls to action’) boast considerably higher conversion rates than sites that don’t – as well as significantly lower bounce rates. That’s a potent combination, which means much more engagement, and vastly improved sales. So, why do CTAs work so well?
Because, as users, our responses are conditioned. Years of browsing and online shopping mean we’re now used to reacting to strong, relevant CTAs: ‘find out more’, ‘sign up for a free ebook’, or ‘book now’ are a few classic examples. Of course, they must be compelling and make sense to the user. Irrelevant ones won’t help. Good CTAs, however, enhance usability, and that means potential customers will happily stay on your site. Remember, that every minute a user spends browsing your services likely boosts your conversions, and cuts your bounce rate.
4. Keep your content fresh and exciting.
The data shows that businesses that update their blogs frequently, with regular, compelling content, generate up to 126% more leads than those who don’t. That’s a staggering differentiator, and it’s easy to see why this is relevant for reducing bounce rate.
Your ideal customer is going to be interested in what you have to offer. If you can give them valuable, insightful commentary that’s relevant, they’re going to want to spend time taking it all in. They won’t be leaving in a hurry, and your bounce rate will reflect the change in their browsing habits. Sharing your content on professional platforms like LinkedIn can be a particularly effective strategy here too. You can quickly become a recognised ‘expert’ in your field – and blog posts are a fantastic way to get the message out and offer impressive social proof.