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Brand Voice and Tone

What is Your Brand Voice and Tone?

Getting the right voice and tone for your brand means that someone knows it is you without seeing your logo. The tone of voice and message should be consistent throughout all materials. This includes social media posts or blog content to ensure you’re not diluting any part with an inconsistent identity.

Your voice doesn’t just define your company, it defines you. The tone of your customer service is the precursor to the quality that they will experience through every other interaction with you and your brand. You can achieve a great branding by using six different methods:

  • 1) Through consistency in personality 2) With targeted messaging 3) By integrating social media into daily life 4 )By being consistent across all fronts 5) Doing what’s right for each situation 6) Don’t forget about context!

The tone should be consistent to ensure you’re not diluting any part with an inconsistent identity. Your company’s personality will come through in your messages if they are clear about their goals for the customer experience from start-to time finish (or as close a possible). And that consistency is what builds trust between customers who want something done right by people who feel like friends – even when those interactions happen on Facebook Messenger!

Matching Your Brand Voice to Your Business

You may be thinking that branding is just about making your company’s products recognisable, but it’s so much more than that. Your brand voice should match with what you’re selling and set an emotional connection for customers. But how do you find a way to make this happen? The key lies in consistency and clear communication of who you are as a business or organisation on all levels from visuals to tone-of-voice!

Brands are about establishing an identity. It’s about creating a personal impression of the business and its values, so that when people think of your brand they’re left with a memorable experience in their mind. But how do you create this? How do you make sure your branding voice and message is communicated effectively? There are many factors to consider – but here are some basics guidelines to keep in mind:

Key Factors

Don’t be boring! Your audience will turn off if all they hear from day one is dry facts or numbers. Make it interesting by sprinkling humor into what you say (this goes for social media posts too). If something really captures attention then share it on other channels like Facebook, Twitter etc., as well as breaking out product announcements over

One of the most important, yet often overlooked, aspects that can help keep things professional is to avoid using too much jargon or buzzwords. These words might be appropriate if you’re writing content directed at other businesses or professionals in your industry but it can come across as confusing when used inappropriately with clients and customers who are new to our field.

If you find yourself frequently utilizing words like “synergy” or “paradigm,” then it might be time to rethink those overused phrases. While they may seem impressive at first, if used for an extended period of time in a one document, these terms can actually lead the reader away from what’s important and back into boredom territory. Make sure that your content is never monotonous by varying up word choice as much as possible so readers don’t get tired fast.

Sentence Length

In order to make content on your site easier for readers, you should pay attention the following: maximum word length between 12-18 words per sentence; keep all sentences at a similar length. For example if all of one paragraph is made up short two-word phrases and another has long six syllable ones, it might come across as confusing.

Word Length

Short words are easier to say and understand, so they’re better for messages that need clarity. They also tend be more direct in tone than longer ones which can give a softer effect if you want your message or brand voice to sound sophisticated.

Tempo and Pace

When communicating with customers, you want to create an urgency for the customer that they are not getting a unique experience and need help finding one.

The goal of the tone should be informative and helpful. It is not just about being “nice” but also showing empathy towards others’ needs while providing solutions that will help them meet their own more effectively than before – this can only happen once there has been clarity around one’s message.

Avoid Cliches

Clichés are the language of business. In an ideal world, they can be seen as innocuous but in reality – cliches speak to a lazy and poor grasp on language. We’re living in the best era for old phrases that have been overused . Cliche words aren’t restricted just to marketing jargon either- you’ll see them within statements and conversations too.

As evidenced by the myriad of clichés littered throughout marketing collateral and everyday conversation, people can’t seem to find new ways to express themselves. One reason for this is that they’re too afraid their voice will sound less authentic than others’. Fear not! Here are some ideas on how you can use your own unique perspective in a way that’s still informative but also engaging (and cliché-free).


The way we speak when there is no one around and this informal language can be the difference between a formal conversation. Colloquialisms are words or phrases that have an alternate meaning than their literal interpretation, often arising in casual speech due to sounding more natural without changing the grammatical structure of sentences like “I’m good” as opposed to “How do you find yourself?” The use of these colloquialisms helps with making conversations less stiff by not having someone switch from formal English for instance if they were speaking out loud instead just thinking it inside their head.

Informal, conversational tones can be achieved with the use of colloquialisms. Care must be taken not to overuse them in one piece or it will start sounding more like an interview than a formal text.

Nowadays, companies are putting a new emphasis on getting their tone of voice right and applying it consistently to all the content they publish. A company’s tone can provide insight into who they want to be seen as. One way that successful brands do this is through adopting an engaging yet informative style of communication so readers know what you stand for without wondering if your message may change from one article or tweet to another which could happen when there is inconsistent use across different pieces of content!


If you want your customers to be able to identify with the voice of a company, it’s important that their tone is consistent whichever platform they’re communicating through. To achieve this consistency in communication, one needs to think about word length and sentence lengths (longer words may make things sound more formal; sentences too long might come across like someone trying hard not use contractions). Tempo can also help portray an atmosphere- slower tempos will give off feelings such phrases being said slowly while fast denote urgency.

A consistent tone of voice can be a key factor in developing customer loyalty. The consistency shows that the company is reliable and trustworthy because there’s never any uncertainty about what they’re saying or how it will impact you.

This might seem like something small, but if people don’t know where to find your information or with whom to speak when dealing with an issue – regardless of whether that person is new – then chances are good they’ll go elsewhere for business!

What To Do Next

Get in touch with Digital Zest as we can help you discover, use and implement your branding collateral. Branding is the most important element of your marketing strategy and we can help you every step of the way.