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Country House Hotel seeks younger audience using virtual reality

Scarborough’s Wrea Head Hall has launched a new virtual tour in order to appeal more to savvy travellers.     The top rated country house hotel has undergone a major refurbishment and is now ready to face the world. Former GP Mark Giles and Hollywood marketer Gerry Aburrow bought the Victorian country house hotel six…

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3 massive benefits of using interactive content.

In an increasingly crowded marketplace, with brands vying for attention left, right and centre, it’s widely accepted that the attention of potential customers is a new kind of currency – and it’s harder to grab than ever. The average user has an attention span of approximately 7 seconds, which isn’t a long time to make…

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5 fundamental principles of good web design.

Web design has become an increasingly important area for every business to consider in recent years – the saying goes that ‘if you’re not online, your business doesn’t exist’. Conventional wisdom (and the growth of various ‘website builders’ like Squarespace or Wix) mean that, while it’s easier than ever to have a great looking website,…

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3 common mistakes we navigation mistakes – and how to avoid them.

How your website functions are of vital importance to your business: it’s a portal for the entire online world (current population: 4.7 billion people) to see what you are all about. First things first: the ways users actually navigate around your site is critical to their experience. It’s inextricably linked with everything else important: your…

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4 critical reasons to invest in your UX design.

The field of user experience (UX) design has been rapidly growing in importance in recent years, creating thousands of new jobs and effectively entirely new industries (digital transformation). But what exactly does it mean for you and your business? Optimising UX is all about focussing on each individual’s personal journey, their experience, how they engage…

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