Stay True To Yourself.
I am constantly saying to people “Stay true to yourself” I firmly believe this and that’s why I bang on about it all the time. I remember from a very young age that I didn’t want to be like everyone else. I think I was 4 or 5 years old when we were told to…
Life Gets In The Way!
WHAT AM I UP TO THIS MONTH?? Now the kiddies have returned to school and there is a routine in place again, it’s time to get paperwork and accounts in order. I’m trying to clear the to-do list to make way for well over-due design time. As a small business, everything has to be managed…
In A Void!
What I am up to this month? 2019 is bounding along so fast, Christmas will be upon us before we know it! Christmas orders are starting to flow in with delivery dates for September. One customer has already received their bespoke order of boxed Christmas cards last month, all branded with their own logo! Working…
Prepping For Trade Shows
WHAT AM I UP TO THIS MONTH? What happened to April? May is half-way through already. This is always the case when you have a Trade Show looming. You think you have plenty of time, and then BOOM, it’s gone in a blink! I am currently prepping for my next Trade Show, PGLive at London…
The Year So Far: Trade Shows & Industry Events
Spring Fair NEC – A Round-Up 2019 is already off to a flying start with the business! I’ve settled into a new routine with fulfilling orders via a warehouse system which has been efficient resulting in less workload for me. January was busy with show prep for Spring Fair at the NEC, which takes place…
Making The Most Of Opportunities.
Hello and HAPPY NEW YEAR! I thought I would write about many suitable opportunities which are out there to help grow your brand awareness. To find such opportunities, is to be active on social media, chat to fellow organisers and exhibitors at trade events, and just be more aware. Simply entering gets your products eyed…
Safe and sound: how to protect your users online shopping experience.
E-commerce is a burgeoning field: more sales than ever are taking place online. Last year, over 100 million Christmas cards were sold, with a huge portion of those online. So, it’s of paramount importance for you to ensure your business is able to cope with the increased demand for online sales. AS more and more…
4 simple ways to reduce your bounce rate.
Generating traffic to your website is all well and good: but what do your visitors do when they arrive? Do they stay, explore your business, and take the next step – or do they move on quickly, before they have a chance? The number of people stopping off briefly (as a portion of your overall…
4 Reasons mobile responsiveness is key to the success of your business.
Is your website optimised for mobile browsing? If not, you could be missing out on a lucrative and rapidly expanding customer base for your greetings card business. So, exactly what is mobile optimisation? Simply put, it’s the instant, seamless resizing of desktop sites for mobiles and tablets, ensuring a consistent experience across all platforms. Here…
Working with Agents – By Louise Mulgrew
If you choose to work with sales agents to help sell your products around the UK, your agents will work within a ‘territory’, either to a list of postcodes or counties. Your agent will carry your cards alongside a portfolio of other card publishers and possibly gift and jewellery companies too. The aim is, when…
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