Digital Marketing
3 massive benefits of using interactive content.
In an increasingly crowded marketplace, with brands vying for attention left, right and centre, it’s widely accepted that the attention of potential customers is a new kind of currency – and it’s harder to grab than ever. The average user has an attention span of approximately 7 seconds, which isn’t a long time to make…
Read More4 simple ways to slash your bounce rate
Generating traffic to your website is all well and good: but what do your visitors do when they arrive? Do they stay, explore your business, and take the next step – or do they move on quickly, before they have a chance? The number of people stopping off briefly (as a portion of your overall…
Read More3 proven strategies for service businesses to optimise their conversion rates.
We’re all aware of the importance of attracting traffic to your website: the more visitors, the more people are aware of you and your business. But with the cost of ads creeping up, more competition and content being generated than ever before, a crucial element to consider in 2018 is conversion rate optimisation (CRO). Simply…
Read MoreDigital Signage
Digital Signage Digital Signage for Yorkshire… At Digital Zest, we understand that Digital Signage strategies are essential to getting your business seen by those who matter. Digital Signage is Fundamental ‘Digital signage’ is a broad term for a variety of technologies being brought together to create stunning, evocative displays for your business. Put simply, it’s…
Read More5 ways to create an incredible user experience for your hotel website – and why it’s so important.
We live in ‘the age of information’. What does that mean for your hotel business? It’s vitally important to leverage the latest technology to stay on top of trends and stand out to potential customers in a crowded field. One of the best ways to do this is to provide an incredible user experience (UX)…
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