As an online business owner, you must design strong landing pages for your website. It’s a method of attracting new clients and visitors to your website over the internet. This post will help you learn how to make a landing page and provide additional advice on optimising it by seeking a digital marketing agency for a small business in Yorkshire.
What Is a Landing Page?
A landing page requires users to do a certain action to generate leads. It can be a separate page with a link to your main site or fully incorporated into the site.
Depending on your sort of business, the focus of a landing page may differ. The most prevalent is prompting visitors to sign up for a free trial, weekly mailings, or adding things to carts and wish lists.
What Is the Goal of a Landing Page?
A standard homepage can become overburdened with menus, posts, links, sidebars, and other elements when creating a website. A landing page is advantageous for your business because it focuses on one key activity—conversion.
For example, as we scroll down the Google Docs landing page, all of our attention is drawn to a clear value proposition and a call to action. When it comes to developing online documents, it encourages us to use Google Docs services.
A landing page improves your visitors’ response rate by getting them to take the main action you want them to take. The average conversion rate is 2.35%, with the top 10% of organisations having conversion rates three to five times higher.
If you route your marketing efforts, ad spends, and social media outreach to a highly effective landing page when it’s suitable, you’ll get significantly better results—especially if you work with digital marketing for ecommerce in Yorkshire.
How to Develop a Landing Page That Converts
Before designing your landing page, you must first complete the following stages.
Define Your Conversion Objective
Determine which action will be most beneficial for your landing page based on your type of business.
What do you want to achieve in the end? Do you want your customers to buy something, sign up for a monthly newsletter, or download an app when visiting your site?
To attain that objective, you’ll need to break it down into smaller goals. You may entice customers to sign up for a free 30-day trial, a free eBook, a weekly newsletter, or discount vouchers by offering them a free eBook, a weekly newsletter, or discount vouchers.
The main page for Spotify, for example, encourages you to sign up and use the free version. Commercials will, however, be heard in between songs. You’ll need to subscribe to one of its premium plans if you want a flawless listening experience.
Understand your target market and keep them in mind at all times. Examine the behavior of your target user. Put yourself in the shoes of the common user and define them. What exactly do they require?
The optimisation of that conversion rate objective should focus on your landing page.
Make a direct value proposition that is easy to understand.
Following that, you must be clear on the value of doing the specific action. Don’t say things like “A better solution for you” or “You will be happy.”
Be succinct, impactful, and specific. It should be an unmistakable message. If necessary, include a brief slogan that supports the main value proposition.
Let’s return to Spotify as an example. “Music for Everyone” is the tagline, adding “Millions of songs.” “No need for a credit card.” Spotify’s value proposition is to make music accessible to all. The advantages include a large number of songs available and that you can listen to them for free.
Come Up with a Compelling Call-to-Action (CTA)
A call-to-action should be obvious, clear, and intelligible on every landing page. It’s a crucial component that directs visitors to the next step or required action.
Make a button or a form stand out by making it easy to click on. Use vivid colors in contrast to the main color of the landing page, such as Spotify’s green against its yellow and orange background.
It should have actionable text that is concise and to the point, with legible font size.
Make sure that any graphics or design elements you include support the main call to action rather than distracting from it.
Here are some examples of CTAs that are regularly used:
- Subscribe to our email
- Read more articles
- Get started
- Buy now
- Try it for free
It’s time to make your landing page when you’ve decided on a design.
A landing page is a single website or web page designed to persuade visitors to take a certain action, such as purchasing something or giving their contact information. It’s an absolute must-have for every business, and it’s best to strategise with a firm that offers digital marketing in Yorkshire!
Digital Zest can assist with digital marketing for ecommerce in Yorkshire. We specialise in eCommerce and consider all of the critical components of a successful selling platform. Get in touch with us!