Making The Most Of Opportunities.


I thought I would write about many suitable opportunities which are out there to help grow your brand awareness.

To find such opportunities, is to be active on social media, chat to fellow organisers and exhibitors at trade events, and just be more aware. Simply entering gets your products eyed over and your name recognised. This is so important as you grow and develop your brand. Being short-listed, and even winning are just the extra icing on the cake.

You just never know where it leads you. At the very worst, you simply learn.

These are the types of industry related opportunities I am aware of, and have made full advantage of to date with my business;


Brand licensing Europe

BLE License This! Competition opens end June, and closes mid September.

It is a great opportunity to show your licence to an international market. It opens great possibilities to you in every sense

Two awards categories are presented – Brand & Design and Character & Animation.

The competition is aimed at unlicensed brands and properties to help them secure new deals and extend their brand. to register.

Six finalists pitch against one another live at the show to win one of two free stands at BLE 2020 and LIMA membership for one year which gives them access to free content, networking events, training and more.


London stationery show

Stationery Show LaunchPad competition

The closing date for entries is: 28 February.

This is a product/service design competition open to new stationery suppliers looking to break into the dynamic, design-led stationery market.

The competition aims to find up to 12 winners to showcase at the Stationery Show London, which runs on 30 April and 1 May at the Business Design Centre, Islington, London.

The Stationery Show London is a specialist trade show, offering a fantastic range of writing and paper products which attract the UK’s biggest retailers and most influential buyers and brands in the sector. The show creates a specific display area in the show for the LaunchPad competition winners to present their ideas to visitors.


Gift Of The Year

Gift of The Year Awards

Celebrating the best in home and gift retailing, the Gift of The Year Awards are the most highly-respected industry accolades aimed at recognising the best new products.

Being crowned a winner can give your business industry-wide recognition and increase sales and revenue. The ultimate winner wins a stand at Autumn Fair but just entering raises your profile amongst the judges.

Why Enter?

The winning products are revealed on the first evening of Spring Fair Nec, the UK’s largest gathering of retailers, offers the opportunity for unrivalled sell through for the winner and short-list. Equally, it pin points buyers to their next best seller as identified by their most respected peers. An evening event allows people to celebrate their sheer hard work and allow themselves to feel a sense of achievement.

FREE exhibition stand for the overall Judges’ Choice winner at Autumn Fair.

Endorsement of your business with an acclaimed Gift of the Year status.

Display of your winning products in the Gift of the Year showcase at Spring Fair and Autumn Fair at the NEC, Birmingham

Promotion in a full colour catalogue for all winners and highly commended, widely distributed within the UK and overseas

Participation in a high-profile awards ceremony at Spring Fair, with trophies presented to the winning companies

Gain exposure to a panel of distinguished buyers and retailers

Profile-raising media coverage within a major PR campaign to national trade and consumer press

Point of Sale material to place on products and in store


Key Dates:

Competition Launch Date – Sunday, 15th July

‘Early Bird’ 20% Discount ends – Sunday, 30th September

Competition Closes – Friday, 30th November

Online Judging Commences – Wednesday, 5th December

Short-listed Products Announced on the Gift of the Year Website – Thursday, 13th December

Short-listed Sample Submission – From 13th December. Latest date samples should arrive is Tuesday, 8th January.

Live Judging Day – Thursday, 10th January

Awards Announcement – Evening of Sunday, 3rd February, at Spring Fair, NEC Birmingham


The Henries

The Henries Awards

The Henries Awards open up for greeting card entries in June.

Annual awards to shine the spotlight on greeting card ranges.

The Henries Awards are the ultimate accolades in greeting card publishing, and each year some 14,000 cards are entered!

The Henries award categories span the whole gamut of greeting card publishing, from humour to cute, art to handmade and everything in between.

The majority of the awards are for card ranges that have either been launched in the preceding year or for new designs to an existing range. The Henries awards are open to all UK publishers from the largest multi-national to the smallest one-man band.

All entries are judged by an extensive panel comprising top retail buyers from right across the retail spectrum including specialist multiples, design-led independents, small groups, department store selectors, supermarket buyers etc.





Progressive greetings magazine

PG Magazine: monthly news/innovations section

Progressive Greetings Worldwide (or ‘PG’ as it is affectionately referred) has been the eyes and ears of the greeting card industry for over 26 years. A monthly trade magazine dedicated solely to greetings cards.

Submissions for new products within the monthly Innovations section – contact editor Jakki Brown

I hope you find this useful!

Thanks for reading.


Sent from somewhere surrounded by horses, hay and sunshine — 




The artist and sole hard-worker behind Deckled Edge Ltd is Janna Cossettini. Janna also juggles designing and running the biz alongside being a mother. She is an avid horse rider who loves to keep fit and healthy to balance the hours sitting sketching, and the evenings enjoying a glass of vino or two. Janna's quote is "I believe I have the best job in the world and I am so passionate about what I do".