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Fulfilment V's Printing On Demand – Janna Cossettini

As I am currently exploring stepping over from ‘print on demand’ to fulfilment services, I thought I would talk about this topic and explain what I have learnt so far. Printing to order Over the past 18 months I have worked with a print-on-demand method where greeting cards and art prints etc with no finishes…

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Safe and sound: how to protect your users online shopping experience.

E-commerce is a burgeoning field: more sales than ever are taking place online. Last year, over 100 million Christmas cards were sold, with a huge portion of those online. So, it’s of paramount importance for you to ensure your business is able to cope with the increased demand for online sales. AS more and more…

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Who Am I?

Deckled Edge Ltd – Janna Cossettini Hi, I’m Janna, creator and do-er-all of a tiny publishing company: DECKLED EDGE LTD! I’m a Mother, a business owner, an artist and an avid horse rider. Here at D.E headquarters, I produce greetings cards and paper goods specialising in equine and animal art.       Why I…

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4 simple ways to reduce your bounce rate.

Generating traffic to your website is all well and good: but what do your visitors do when they arrive? Do they stay, explore your business, and take the next step – or do they move on quickly, before they have a chance? The number of people stopping off briefly (as a portion of your overall…

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4 Reasons mobile responsiveness is key to the success of your business.

Is your website optimised for mobile browsing? If not, you could be missing out on a lucrative and rapidly expanding customer base for your greetings card business. So, exactly what is mobile optimisation? Simply put, it’s the instant, seamless resizing of desktop sites for mobiles and tablets, ensuring a consistent experience across all platforms. Here…

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Working with Agents – By Louise Mulgrew

If you choose to work with sales agents to help sell your products around the UK, your agents will work within a ‘territory’, either to a list of postcodes or counties. Your agent will carry your cards alongside a portfolio of other card publishers and possibly gift and jewellery companies too. The aim is, when…

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Licensing Your Art – By Jessica Hogarth

  This is the second post I have written about art licensing. In the first one (which can be read here) I gave an introduction to this topic and some of the basic pointers about licensing. I now want to delve a little deeper and consider some of the things which you will contractually need…

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Trade V's Retail – By Louise Mulgrew

I thought this might be an interesting topic to talk about, as it’s not really something I’d thought through at the start and it turns out they have the potential to be quite different. Selling to trade, or ‘wholesale’ means selling your cards to other businesses who will mark them up and sell them on…

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Six Practical Ways to Help you Maximize your Design Time – By Louise Mulgrew

I often hear the phrase ‘work-life balance’ brought up within the world of self-employed creatives. It seems to be something we all struggle with. For me though, I think of it more as a three-way split between life, business admin and creativity. I’m actually ok at scheduling in self-care (yoga, going for walks, reading, cuddling…

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Using The Web And Social Media To Help Organize And Grow Your Business – By Louise Mulgrew

  As an absolute technophobe, I couldn’t imagine I’d ever be writing about this topic with even a smidgen of authority. I suppose I’m still not really, but I have overcome my fear of the computer somewhat in my couple of short years in business and it’s a useful tool for self-promotion and marketing. Rather…

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