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From A Newbie To A 2 Year Old: Reflections On Being Self-Employed – By Louise Mulgrew

I’ve just finished my third Spring Fair, which marks two official years of business. How??? All trade shows are a good opportunity to reflect on what’s working for you and what isn’t; take stock; be inspired; catch up with friends and remind yourself you aren’t the only person in the world trying to do this;…

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Licensing Your Art – By Jessica Hogarth

As a full time designer, licensing has played an important role in the building of my brand. It has contributed significantly to my income over the last five years, as well as increased awareness of my work as an artist. I actually got my first licensing deal before I began publishing cards and I guess…

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Trade Shows – By Louise Mulgrew

Why exhibit at trade shows? Trade shows are a brilliant way to launch or to begin to grow the wholesale side of your business. They are the perfect opportunity to meet other publishers as well as potential customers and are an authentic environment in which to sell your brand (if, like me, you are not…

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A brief introduction to my little business – Louise Mulgrew

An Introduction to my baby – Louise Mulgrew Designs

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Surtex Licensing Fair – New York By Jessica Hogarth

Surtex is an art licensing and selling fair that takes place every May in New York. The dates coincide with the National Stationery Show (NSS) and both events are held in the modern and airy Jacob K. Javits Centre between West 34th and 40th Streets on Eleventh Ave, making it easily accessible.

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What to consider when planning your homepage content

The homepage is the first page of your website that most of your customers will see. It is the first opportunity you have to ‘sell’ to them. It’s a big marketing tool, and with only a finite amount of time to keep people on your homepage, it should be clear, concise and encourage them to…

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How a web content plan can help you and where to begin

If you’re thinking about having a website built, or you’re having your website redesigned, then at some stage you need to think about the content you want to include. The content and imagery for your website are equally important as the design, so, rather than just putting something together last minute, why not take some…

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Does your business need a website? – 10 Reasons why it should

Before I begin, I would like to say there are more than 10 reasons a business of any stature and size should have a website, but to not throw too much information at you immediately I’ll focus on the 10 strongest reasons. 1 – A Website is an online brochure When all is said the…

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Hello and Welcome

As this is the first post on our new website, it seemed only right, that I put a few words together for you. Those of you that know me will be aware that writing is not my preferred choice of communication, I prefer to speak with people, it feels more natural and it’s easier to…

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