NEP Cloud supports NHS Organisations to adopt and drive through Industry Best Practice with benchmarking capabilities. They are the largest NHS Consortium in England and offer immediate savings to NHS organisations by using the latest technologies.
NEP Cloud came to us as ‘NEP Shared System Group’ (SSG). They had some fairly recent branding that they were no longer happy with as it communicated an outdated NEP. Their website did not currently reflect or connect with the key audience and as such, and failed to deliver the leads they deserved.
After talking with the NEP SSG we came to the following plan. We would help them to …
- Truly understand their audience
- Understand what triggers them, be it pain points, concerns, aspirations
- Where to reach them and connect to them
- How to continue the conversation with them
- How to move them from awareness to purchasing decision stage
We also thought it beneficial to strategise their marketing and client communication for the time running up to certain events and organic posting.