Louise Mulgrew

case study

Louise Mulgrew

270%Increase in sales

Louise Mulgrew Banner Image

Project Summary

The stats speak for themselves for Louise Mulgrew, whose designs are stocked in high end retailers, major high street chains such as Paperchase, Waterstones, Fenwick, Selfridges, Waitrose and John Lewis

With the launch of her new e-commerce platform, these startling statistics were the result of the e-commerce implementation the Digital Zest team implemented.

CS 10 Score

Mobile Responsiveness

Source Nibbler

CS 7.6 Score


Source Nibbler

CS 10 Score


Source Nibbler


Louise’s e-commerce presence was a trade only site at the beginning of her Digital Zest journey. The retail aspect of her business had been overlooked in terms of a successful e-commerce presence.

The User Experience and User Interaction needed some improvement to match the uniqueness of her brand.

With the introduction of her new e-commerce platform into a single, sleek system, the wholesale and retail sectors had to be structured in such a way so Louise could manage both without increasing her administration time.

For this project, the resulting platform needed to have a superb interface on all gadgets, from desktops to mobile phone screens. This enabled access to and use of Louise’s website by end users who were interested in finding out more and placing orders.


For Louise, her remit was complex from the outset, yet we shared her vision.

With successful implementation of her website and her products (which have expanded over the years) the total items sold in 2019 number over 1,140,000.

Louise has continued to develop and consolidate her position in the greeting card sector which is a notoriously competitive area. With over one million products sold in 2019, this increase was phenomenal and can be achieved again.

This was one our major success stories and as such we are proud to be part of Louise’s journey.

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