The audience for this service was primarily adult care workers and the tag line “Transforming Lives Through Creative Care” resulted from one of our designers after having spoken to the Creative Days team during the web building process. The skill for this design was reaching out to adult care professionals and also ensuring it appealed to the end user in a dignified, independent manner. Inclusive images, a socially integrated approach, bold stock images and a softer colour palette of muted greys helped proclaim a calm, professional outlook with creativity at its heart. The website had to feature a number of logos for their approved partners as well as an activity programme and a list of workshops which form the basis of their business. The Creative Days website also included a blog function for update on workshops. The important documentation which similar companies are required to feature on their digital platforms where placed under one heading, ensuring the overall look of this website was clean, fresh and inviting.

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