The mix of real school life images plus some fun graphics maintained the balance of fun yet serious message. The importance of a responsive website was one of the key aspects of the design brief while ensuring the pre-requisite documentation was featured functional yet logical manner. The Digital Zest team decided upon a sticky header for ease of use by parents and staff and for the wording then a traditional, formal tone was suitable. In line with local educational requirements, the emphasis on every child reaching their potential is reflected in the use of key words, imagery and a clear vision statement. The appearance of the address, telephone number, email address plus website search function at the very top of the website was created for ease of use and also limiting frustration for anyone wishing to contact the school quickly. The bold yet straightforward appearance of the website successfully portrays the traditional values that are an key aspects of the school’s ethos, which include the importance of family, a happy atmosphere, kindness, consideration to others and place in which pupils can thrive.

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