Scarborough Sixth Form College has multi-faceted website suits a comprehensive selection of website-user journeys including those of staff, parents and students. A simple design was essential along with the capacity to offer virtual tours and learning to the next generation of students aged over 16 years. The key aspect of this website was to inform parents and students of their array of courses and other opportunities to a mature 21st century audience. The user experience had to be straightforward when browsing the course options. An effective use of pop-ups, course description, menu layout and minimal text ensures a swift and navigable user journey. A key aspect of this website was the Virtual Learning Environment enabling tech savvy students to undertake seamless and uninterrupted learning. Other aspects of the website includes the virtual tour, now an essential ‘tool’ that students expect from a digital platform. The college also has a strong community ethos with students attending the same place of learning as their parents and even grandparents. This is implied in the clear positioning of the Mission Statement, coupled with bold inviting colours and strong use of images. The overarching appeal of this website succeeds in reaching out to parents who are usually heavily involved in this stage of their children’s education; informing and attracting students through their doors and ultimately present an excellent online presence to the teaching fraternity.
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