1. Choose your platform wisely.
There’s a reason so many businesses use WordPress and Magneto – they’re incredibly secure platforms. Choosing to host your site on a reliable, proven web hosting service provider can be a wise move: most already have pre-built e-commerce features, meaning it’s fast, simple and easy to get set up and start selling your products. Once you get the basics right, the rest (design, sales funnels, marketing campaigns etc.) will fall into place. The foundation of strong security is an essential first step, however.
2. Make sure you have SSL certificates.
SSL certificates are the industry standard with regard to secure, online transactions. These certificates authenticate each user’s identity, encrypting their data during shopping and in transit. Ensuring you have up to date SSL certificates is an essential part of any e-commerce operation. Potential customers will feel safe in the knowledge their shopping is protected – the secure connectivity between the end-user and your site makes sure of that. Security is an enormous factor in consumers’ buying decisions, so SSL certification has the knock-on benefit of optimising potential sales figures. Websites complete with proper security tend to be indexed much higher in search engine rankings, too. However, a word of caution here: SSL certificates take a few weeks to authenticate, so ensure you give yourself enough time to receive them ahead of the launch of any new sites.
3. Transparency is key.
The best way to protect your potential customers is to educate them. Be completely transparent about prices, payment methods, product information, and ways of getting in touch. Once you’ve ensured your website as a whole is secure, sharing important information when relevant can be an excellent preventative measure for combating cybercrime. A top tip for avoiding email scams is to make sure you contact your customers of a certified, recognisable address. Everyone is extremely busy, and usually only give emails a cursory glance, and so it’s vitally important users are vigilant, never sharing personal details with unverified sources.
If you follow all these pointers, your customers’ online shopping experience should be completely safe, smooth and easy.