Content includes articles, blogs, video, photos, web page content, podcasts, downloadable pdfs and products.
Add products and tagging them or checking your stock quantities are probably the main reasons you update your website.
Simply doing the minimum with your website content is not enough and it never will be.
Varied, relevant and unique content is something Google ‘looks’ for. You must prioritise new, unique, well-written and relevant content on a very regular basis.
- This content can also be presented in different formats: vlogs, blogs, podcasts …
- Without it, Google can’t find you as easily. It’s a simple as that
- AVOID lifting content from other sites or plagiarising material … it is such a no-no from Google and also from a legal perspective, too
- Digital Zest can devise, create and implement your content strategy and this service has never been more important
An effective content strategy takes time, effort, skill and planning.
Plan ahead for this and do this once a month.
The rest of your site requires Search Engine Optimised content with the most effective keywords and avoiding the pitfalls of keyword stuffing. Don’t forget snippets, meta tags, headlines and more.
Other examples include case studies, recommendations, information about your team, about us … however it has to be written in a certain way to be effective.
You can also repurpose content … and we can help with this, too.
Here at Digital Zest, we have a dedicated copywriter that can help with this. Give a subject and we can create super content about it!
See how a content strategy can help your business
Connect with our team and let’s see if we can make something incredible together
Digital Zest implements blogging, content writing, landing pages, email marketing, Social Media curation, PPC, videos, podcasts and PR.
- Ask yourself, does my e-commerce system really ‘make the grade’?
- Does it anticipate my customers’ intentions?
- Does is answer their queries?
- Do I have a successful subscription system?
- Do I have lots of abandoned baskets?
Now people are browsing, shopping and paying online more than any other time in our digital era.
The chances are you can improve your e-commerce system, so it transforms your business and ensures it is ready for the future
There is no escaping the importance of content in our digital world. Digital Zest can worry about it, so you don’t have to.
The benefits of having great content far exceed and outweigh the time and effort required to create it.
A key skill to future proof your business is content creation. We already have this ‘in the bag’ and the only way is up for those who do a great job with creating content.
Content creation is essential and will help your business to succeed.
We can help you with your content strategy.
Get in touch with Digital Zest and take the next step to continued success.
However, your competitors are aware of this too. They will be reading this and will get in touch. Be first … and get head of the competition today.