seo & content writing
Position your brand as an industry expert with effective SEO and content writing services
Search engine optimisation that boosts your website to the top of Google
Build online credibility and customer trust
Improve your search engine ranking and outperform competitors
Become the go-to source for the answers your customers search for
SEO-driven content is like a digital brand ambassador
Search engines and customers both love regularly-updated websites. But stock updates and inventory changes aren’t enough to improve your search engine ranking or impress a potential customer. You need relevant, unique content, informed by SEO best-practices, to engage customers and boost your ranking.
Content marketing - blogs, social media posts, video, photos, downloadable pdfs, and high-quality webpage copy, all written with SEO in mind - creates a digital cheerleader that speaks to customers about the problems your product solves. They capture interest, they inspire engagement. They showcase your industry knowledge and address customer questions and pain points.
In short, great content tells the world that you know your industry, your products, and your customers inside-out. And when you establish that level of online credibility, customers take note and conversions soar.
SEO strategy informs your content creation
Creating content without an SEO strategy is like driving cross country without Google Maps. That’s because SEO gives your content direction and purpose.
We’ll help you identify the keywords and phrases that your customers are using to find similar products, and we’ll carefully weave those keywords into your onsite content, like blogs and web pages, and offsite content, like social media posts and downloadable pdfs, to build a solid foundation of content that’s as data-driven as it is engaging.
Let’s move your Google ranking from Page 10 to a perfect ten!
It’s frustrating to watch your website languish on page 10 of Google’s search results. Luckily for you, we’re experts in turning the tide of poor search results with SEO-informed, innovative content.
When you work with us, you gain deep industry knowledge of SEO best practices and a team of experienced content creators who will assess your current content supply, devise a data-driven plan to improve it, and execute that plan with passion and - you guessed it - a little bit of zest. 😉
Perk up your SEO and content strategy with a little Zest
Ready to elevate your content and SEO strategy? Here’s what we can do for you:
Content and SEO strategy that builds a data-driven plan for your content
Blog, social, and other content creation, all written with SEO best practices
Local SEO to increase footfall in your brick-and-mortar shop
Technical SEO to ensure meta tags and descriptions are working hard
Link building to identify and increase other sites that link to yours
Analytics to measure the success of your content and inform ways to improve it
Frequently asked questions:
How long will it take for my website to rank number one?
If you’re looking for a quick fix to your problematic Google ranking, you won’t find one here. Content marketing is playing the long game, but in our experience, the long game is the only one that works. When you invest in a content marketing strategy, you’re building an online reputation and reputations, like Rome, aren’t built in a day, or even a year. But we promise that if you stick it out, you’ll see incredible results.
How do we create content that doesn’t sound like every other business?
To answer that question, we need to find what makes your company unique. Maybe it’s because you’re a local Scarborough-area business who knows your customers better than the big guys. Maybe it’s because you’ve pivoted your business in an interesting way to address a niche pain point. We’ll help you find the right angle and develop content that shares that special something with the world.
How will we measure the success of our content marketing?
To be effective, content marketing should be tightly aligned to sales goals. It should also measure, test, and measure again to see which pieces of content, shared on which platforms, are the most successful. When you build a content strategy with us, we’ll start by taking a look at your analytics and talking at length about your goals. We’ll use that information to build a plan that delivers results.