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4 critical reasons to invest in your UX design.

The field of user experience (UX) design has been rapidly growing in importance in recent years, creating thousands of new jobs and effectively entirely new industries (digital transformation). But what exactly does it mean for you and your business? Optimising UX is all about focussing on each individual’s personal journey, their experience, how they engage…

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Safe and sound: how to protect your users online shopping experiance.

E-commerce is a burgeoning field: more sales than ever are taking place online. So, it’s of paramount importance for you to ensure your business is able to cope with the increased demand for online sales. As more and more people make the transition to e-commerce every year, this trend is showing no sign of slowing…

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4 simple ways to slash your bounce rate

Generating traffic to your website is all well and good: but what do your visitors do when they arrive? Do they stay, explore your business, and take the next step – or do they move on quickly, before they have a chance? The number of people stopping off briefly (as a portion of your overall…

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4 reasons mobile responsiveness is key to success of your business.

More people than ever are looking for places to eat, to get their car fixed, or the ideal spot for a weekend getaway on their phones. Is your website optimised for mobile browsing? If not, you could be missing out on a lucrative and rapidly expanding customer base. So, exactly what is mobile optimisation? Simply…

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