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Why Websites Look Different on Different Browsers, Machines or Devices

This is a topic that comes up regularly with clients, especially those with a creative or print design background. In the physical world, something is designed on-screen with a set height and width and when it’s printed, every element, font, image, graphic is exactly where it should be. So the question is, why does this…

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Making The Most Of Opportunities.

Hello and HAPPY NEW YEAR! I thought I would write about many suitable opportunities which are out there to help grow your brand awareness. To find such opportunities, is to be active on social media, chat to fellow organisers and exhibitors at trade events, and just be more aware. Simply entering gets your products eyed…

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Safe and sound: how to protect your users online shopping experience.

E-commerce is a burgeoning field: more sales than ever are taking place online. Last year, over 100 million Christmas cards were sold, with a huge portion of those online. So, it’s of paramount importance for you to ensure your business is able to cope with the increased demand for online sales. AS more and more…

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Who Am I?

Deckled Edge Ltd – Janna Cossettini Hi, I’m Janna, creator and do-er-all of a tiny publishing company: DECKLED EDGE LTD! I’m a Mother, a business owner, an artist and an avid horse rider. Here at D.E headquarters, I produce greetings cards and paper goods specialising in equine and animal art.       Why I…

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4 simple ways to reduce your bounce rate.

Generating traffic to your website is all well and good: but what do your visitors do when they arrive? Do they stay, explore your business, and take the next step – or do they move on quickly, before they have a chance? The number of people stopping off briefly (as a portion of your overall…

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What to consider when planning your homepage content

The homepage is the first page of your website that most of your customers will see. It is the first opportunity you have to ‘sell’ to them. It’s a big marketing tool, and with only a finite amount of time to keep people on your homepage, it should be clear, concise and encourage them to…

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Does your business need a website? – 10 Reasons why it should

Before I begin, I would like to say there are more than 10 reasons a business of any stature and size should have a website, but to not throw too much information at you immediately I’ll focus on the 10 strongest reasons. 1 – A Website is an online brochure When all is said the…

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