6 Important Characteristics of a Good eCommerce Platform Website

To remain relevant and have a successful eCommerce business; it is important to research customer preferences and understand their shopping trends. This will allow you to know what customers want and how to meet their demands. With the increasing number of people shopping online, it is critical to have a successful eCommerce platform to remain competitive.

Here are six important characteristics to have:

1. Mobile-Optimised

Mobile shopping is very popular and makes up half of all online transactions. A responsive website adapts its content to the device accessing it to provide the most user-friendly experience. A mobile-friendly experience is important for customers and can boost sales and your rankings.

2. User-Friendliness

Most people want a website that is easy to use so they can get what they want quickly. This means that the website should be designed to make it easy to navigate and find the information or product you are looking for. Some elements that can make a website easy to use are having a clear navigation bar that is easy to find and use, having search functionality on the website, and having clear and concise labels on each page. Additionally, pages should load quickly, and images should be optimised so that they do not slow down the website.

3. SEO

Merchants need to be able to control the permalinks and content on their product pages to avoid duplicate content issues. ECommerce platforms should have a user-friendly and flexible SEO system that includes advanced marketing and SEO tools like customer segmentation and grouping.

4. Quality Images and Videos

Images are important for eCommerce sites because they give shoppers a better idea of what they are buying. Shoppers want to see the product from various angles and in various settings. They want to get a feel for the product by zooming in and out of it. Shoppers may abandon the site if images don't load or take a long time to load. Adding Instagram photos to product pages can also boost checkouts.

5. User-Reviewed

Customers like to read reviews before using a company's services. In 2020, it was estimated that 87 per cent of consumers would read online reviews before using a local business. Furthermore, customers are more likely to use a business if it has four or more stars. Although it may seem counterintuitive, having negative reviews can actually be beneficial. This is because customers may perceive products with no negative reviews as censored. As a result, the positive reviews may seem more genuine. 

6. Security

An eCommerce platform is a software application that helps businesses sell products and services online. A good eCommerce platform will be user-friendly and allow businesses to manage their online store easily. Furthermore, a good eCommerce platform will have security measures to protect both the business and the customer.


An ideal eCommerce platform should have a user-friendly interface, offer a wide range of features, be highly customisable, and provide good customer support. Such a platform would allow businesses to create a unique online store that meets their specific needs and provides a great shopping experience for their customers.

Digital Zest provides website design, search engine optimisation, digital marketing and eCommerce in Scarborough, North Yorkshire. We know that most businesses need more than just a website, which is why we’re here. If you’re looking for an eCommerce agency in Yorkshire, we’ve got you covered! Get in touch with us and let’s get your email marketing campaign underway!

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