Branding

Most of us will assume we know what ‘brand’ means.

We can all name our favourite soft drink, clothing or car brand.

Is your business brand just as memorable? 

Has it captured your voice; is it delivering that intrinsic message; is it recognisable and representative of your business?

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Brand is something that is instinctive, distinctive and ‘organic’.

  • A brand should be instantly recognisable
  • It should relay what your business does in a nutshell
  • It should be memorable for all the right reasons 
  • Your branding should be consistent and run as a constant ‘thread’ through all your marketing.

When a brand is trusted, respected and global, this means a crack team of experts has got EVERYTHING right: logo, font, graphic, tag line.

 Digital Zest creates branding that captures the voice and message of your business and strengthens your success.

Your brand consists of what is called ‘collateral’ which dovetails effortlessly together: logo; font; colour palette and graphics.

Digital Zest can design instantly recognisable with effective design and use of colours. The logo should encapsulate what your business DOES (selling cars for example) and it needs to attract your perfect customers (customers who need a car and have the budget to buy one).

A good logo can be used in all marketing platforms: social media, print media, e-commerce marketing.

Digital Zest will not only analyse your current branding collateral and tell you where it could be improved; they can also tell you if it needs a total rethink.

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If you want to really connect to your customers, branding is crucial

Connect with our team and let’s see if we can make something incredible together

Branding should remain consistently perfect no matter where it is used.

Other important elements of your branding includes suitable fonts used on your e-commerce platform, website, email marketing.

Branding also includes a clever and instinctive use of patterns throughout your digital presence. 

Digital Zest can deliver all this.

Good branding markets your business without even trying.

It also attracts and creates loyalty and recommendations.

If your brand needs a rethink then new branding should still attract, retain and convert.

For Digital Zest, we understand there is sometimes no need to ‘reinvent the wheel’ yet sometimes you can use a better set of wheels to move your forward.

Established businesses have brilliant branding and have reached a point where they know their business can do much, much more but don’t have the ability to move.

A trusted and credible brand will take around three months to get to the next stage.

If you are an existing business that requires a new branding strategy, our work yields results within three to six months. 

We do all the hard work that makes this happen, while you run your business.

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Logo Design Direction

Digital Zest

Brand Design Guidelines

Yorkshire Blinds

Brief:

Icon Ideas

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Font Use

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Colour Values

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Initial Logo Mockups

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Second Round Logo Mockups

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Chosen Icon

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Combination of Colour, Icon and Typography

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Final Logo

After a quick name change, ‘Jayne’s Blinds’ became ‘Yorkshire Blinds’. Our team advised this to aid the SEO of the client’s website.

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Louise Tiler Testimonial
“Three months into the new site, our visitors viewed 69% more pages and stayed on site for 80% longer”
Louise Tiler -
Perkins & Morley Testimonial
“Digital Zest are fantastic to work with; clear, concise and really helpful. They also know their stuff which makes it easy to hand over the work to them and know that your website is in a safe pair of hands (or two).The make designing and setting up a web presence a pleasure and the results look great too.”
Jan Morley - Perkins & Morley
Newby Fun Factory Testimonial
“Digital Zest's work was of such a high standard; they were victims of their own success! A great 'problem' to have, of course!”
Newby Fun Factory -
Scarborough Sixth Form College Testimonial
“20% Increase in Pages Per Session Comparing Five Month Figures - Scarborough Sixth Form College, or S6F, reported this increase following the launch of their new website with the figures being reported in give month period from 2019 to 2020.”
Scarborough Sixth Form College -
Yorkshire Blinds
“In the last 3 weeks alone, our website has lead to 3x the initial cost of the project, which is amazing”
Shane -
Digital Zest
“Web development isn’t about a web site or e-commerce site being all bells and whistles. Digital Zest’s ethos is that we need to know the touchpoints of the business and not to get tempted down unnecessary rabbit holes. Less is more.”
Paul Taylor, Digital Zest’s Co-Founder
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If you are a business that knows it is capable of so much more, yet something is stopping you from reaching and achieving your goals, then your branding could be letting you down.

Your competitors will know this and will fill any gaps you leave. In the worst-case scenario, they will leapfrog you and kick you out of the running.

Talk to Digital Zest today and we can start your journey to the next level of success.

Get in touch with Digital Zest and take the next step to continued success.