Most of us will assume we know what ‘brand’ means.
We can all name our favourite soft drink, clothing or car brand.
Is your business brand just as memorable?
Has it captured your voice; is it delivering that intrinsic message; is it recognisable and representative of your business?
Brand is something that is instinctive, distinctive and ‘organic’.
- A brand should be instantly recognisable
- It should relay what your business does in a nutshell
- It should be memorable for all the right reasons
- Your branding should be consistent and run as a constant ‘thread’ through all your marketing.
When a brand is trusted, respected and global, this means a crack team of experts has got EVERYTHING right: logo, font, graphic, tag line.
Digital Zest creates branding that captures the voice and message of your business and strengthens your success.
Your brand consists of what is called ‘collateral’ which dovetails effortlessly together: logo; font; colour palette and graphics.
Digital Zest can design instantly recognisable with effective design and use of colours. The logo should encapsulate what your business DOES (selling cars for example) and it needs to attract your perfect customers (customers who need a car and have the budget to buy one).
A good logo can be used in all marketing platforms: social media, print media, e-commerce marketing.
Digital Zest will not only analyse your current branding collateral and tell you where it could be improved; they can also tell you if it needs a total rethink.
If you want to really connect to your customers, branding is crucial
Connect with our team and let’s see if we can make something incredible together
Branding should remain consistently perfect no matter where it is used.
Other important elements of your branding includes suitable fonts used on your e-commerce platform, website, email marketing.
Branding also includes a clever and instinctive use of patterns throughout your digital presence.
Digital Zest can deliver all this.
Good branding markets your business without even trying.
It also attracts and creates loyalty and recommendations.
If your brand needs a rethink then new branding should still attract, retain and convert.
For Digital Zest, we understand there is sometimes no need to ‘reinvent the wheel’ yet sometimes you can use a better set of wheels to move your forward.
Established businesses have brilliant branding and have reached a point where they know their business can do much, much more but don’t have the ability to move.
A trusted and credible brand will take around three months to get to the next stage.
If you are an existing business that requires a new branding strategy, our work yields results within three to six months.
We do all the hard work that makes this happen, while you run your business.
Logo Design Direction
Brand Design Guidelines
Initial Logo Mockups
Second Round Logo Mockups
Combination of Colour, Icon and Typography
After a quick name change, ‘Jayne’s Blinds’ became ‘Yorkshire Blinds’. Our team advised this to aid the SEO of the client’s website.
If you are a business that knows it is capable of so much more, yet something is stopping you from reaching and achieving your goals, then your branding could be letting you down.
Your competitors will know this and will fill any gaps you leave. In the worst-case scenario, they will leapfrog you and kick you out of the running.