Most, if not all businesses, have a website nowadays. It became more of a necessity because a website helps a company get more exposure. Digital marketing helps in this regard because it boosts a website to ensure it’s being seen. One crucial aspect of digital marketing is conversion rates.
Conversion rates are the percentage of people who look at a site and buy the product. It’s also the percentage of website visitors who fill out a form. For example, if a printing service website has conversion rates of 5%, five people will buy the product out of every 100 people that visit it. Naturally, you’d want to convert prospects as much as possible. If you can’t, you shouldn’t worry because there are ways to improve your conversion rates. We’ll discuss them in great detail in this article, so read on below to get started.
#1 – Give Your Visitors Customisable Offers
When you visit a product page, you can usually see a “Buy now” button. However, if you visit a product page, you might have noticed that some have customisable options. This is crucial because you’re giving your visitors choices, and they get to feel like they’re in control.
You can test a few different customisation options to see which works best. For example, if you’re selling a car, you can try two other customisation options: one where customers can choose which extras they want and another where customers can choose the colour. By offering customisation options, you’re giving your visitors a better experience.
#2 – Develop a Unique Voice and Tone
Most businesses have a generic tone and voice. Not only is this impersonal, but it can also harm your conversion rates because prospective customers are likely to ignore generic tone and voice.
At the same time, you don’t want to be too different, so stick to your brand’s voice and tone, but develop it a bit more to personalise it. For example, if you’re selling a digital camera, you can have a voice that’s similar to the one you’d use when talking to a friend. Prospects like to be spoken to directly as if they’re being treated as a real person.
#3 – Offer Discounts
A discount is more likely to convert prospects than a discount code. For example, if you’re selling wedding photography, you can offer a 10% discount for couples who book within a week.
You can try other types of discounts, too, such as if a prospect buys two products, they can get a third product for free. You can even try bundling similar products together and then offer a discount if they purchase all of them. In addition, you can also provide pre-order deals. If all else fails, you can offer free shipping.
#4 – Present a Cart Abandonment Message
Cart abandonment is when users add items to their cart but don’t purchase anything. Many people abandon their carts because they feel it’s too much work to fill out forms, and they’re worried they’ll forget. You can present a simple and compelling message to remind users that they’ve added items to their carts to solve this problem. This way, they don’t forget, and they’re more likely to purchase.
#5 – Utilise Remarketing
Remarketing, in simple terms, means that you’ll be targeting your website visitors with certain advertisements based on their previous actions. For example, if a visitor looks at a massage chair, you can have a remarketing advertisement pop up on their screen in a few hours. In this way, you’re reminding them to come back and purchase.
Remarketing is a great tactic to use because you’re keeping your brand top of mind. Just make sure that your advertising is done correctly because you don’t want your ads to seem spammy.
These strategies are all critical to creating a high conversion rate. You should test the different strategies to see which works best for your brand. Before you know it, you’ll have a high conversion rate that you can be proud of.
If you’re looking for an eCommerce agency in Yorkshire, Digital Zest is the one for you! Our team of experienced marketers can help you increase your sales through our customised solutions, so contact us today and allow us to revitalise your marketing strategy!