Where Content Marketing is going in 2022…
So what are the latest content marketing trends?
Do you feel overwhelmed when it comes to choosing the right marketing strategy for your business? With so many different options out there, marketers can find themselves second-guessing their decision over and over. In this blog post, we discuss some of the newest trends in content marketing that are worth exploring before making a final choice!
How do we ensure that we continue to produce content marketing with high quality? The focus of current content marketing efforts will be on customer retention and in the future getting new customers… This blog post will give you some pointers about what types of strategies can help make sure your company stays relevant for years to come!
Podcasts are SO popular
Podcasts are an easy way for businesses of any size or budget level to connect with listeners in their industry! With the ability to reach people all over world with just one click, podcasts serve as a content marketing tool that you may want to consider using if your blog posts haven’t been getting enough attention lately! This is because unlike blogs which require readers coming back every day so long as it takes too much time between episodes – podcast fans will wait until there’s something new that catches their eye before heading on down again.
The voice commands are here to stay
Do you think voice searches are the wave of the future? It’s true, Google says that mobile users have been using this type of search more and more in recent years. Mobile devices allow for a faster way to access information without typing at all!
Voice activated content is when people can give spoken commands so they don’t need to touch their device screens which makes navigating much easier while also giving instructions back like “turn left here” etcetera.
We knew this one was coming: Artificial Intelligence
AI technology is now being seen as an opportunity for content marketing! There are many different types of AI, such machine learning and natural language processing that can help with customer retention by identifying the right customers to target based on their behaviour patterns or even predicting what they might need next. This new tech will not replace humans in this field but instead make our jobs easier when it comes managing high volumes data and content creation.
A classic: Search Engine Optimisation
Content marketing is one of the most important parts in SEO. This is because “quality and quantity” are necessary for conversions on a website – without good rankings, visibility will be limited! High-quality websites with great content marketing can improve how Google ranks their page which means more people see them as well (and purchase).
What would happen if your business or website didn’t take advantage of them though? You might find yourself not getting as high on Google rankings pages with other businesses who do adapt these technologies.
Google may take away from organic SEO to make up for recent algorithm changes which have negatively impacted smaller businesses as well content creators who simply want traffic on site without paying large sums already or needing an elaborate strategy just so one can rank better. One way this could happen would be by going back towards giving preference firstly only if it matches someone’s personal preferences when searching, something that the company originally offered but has since stopped doing in favour of rewarding sites with more links and advertisers with larger budgets.
Video, video, video!
The use of video content marketing is the hottest trend in internet advertising, and it’s spreading rapidly. Videos are commonly used to bring attention on social media platforms like Facebook Live which gained popularity among influencers as a way for them to give their followers exclusive access into life moments they want all too see while also keeping up with trends over time such as fashion or beauty related topics where you can host live tutorials via these video streaming services from within your personal smartphone device (or laptop).
Great written content
Writing an article is tough. You need a topic and research to back it up with facts, not assumptions from unreliable sources like Google (who knows when that thing will change its mind?). The following steps can help you get started writing original content based on solid facts rather than the assumption people want or like this in their reading material:
So here’s what to do as a business owner…
As a business owner, it’s essential to know the ins and outs of Content Marketing. This article will provide you with an overview on what this is all about so that you can better reach your audience while not sacrificing quality!
Within these few years we are going see more people take advantage of this opportunity by providing high-quality relevant information for their readers which meets needs without being overly promotional in order to gain new customers or retain them long term.
Digital Zest can help with all your content marketing requirements and support you every step of the way.