Your B2B organisation’s website is a driving force for generating leads and sales, but sometimes traditional marketer thinking can get in the way of what your actual audience needs. In this article, we’ll give you some helpful advice for effectively designing your B2B website.
If you’re trying to create an engaging page that inspires customers, here’s how you can do it:
1. Utilise Search Engine Optimisation
As the most popular search engine in the world, Google is your number one business ally. Working to optimise your website means that you’re creating content that’s relevant to questions potential customers are actually asking. Google takes this content into account when ranking the relevancy of your page. If you’re writing useful content, you’ll be able to reach more people and generate more traffic.
2. Create Landing Pages
Landing pages are web pages designed to make a visitor perform one specific action. Since landing pages are designed exclusively to convert, they are more effective at getting people to take action. These types of web pages contain persuasive text, relevant images and a call to action that converts.
The longer a customer stays on a landing page, the higher the chances that they’ll convert. To improve the chances of your landing pages converting, try to have a higher purpose for the page.
3. Adapt to Mobile
A large chunk of Internet users access the internet from a mobile device. Your website’s design should be mobile-friendly, so your customer can view your content on any device. Building a website that’s easy to access on mobile devices is an easy way to inspire receptiveness in mobile users.
4. Explore Video Marketing
Video marketing is one of the most effective ways to engage customers. Create helpful videos that offer your audience information they can use. Then, embed the videos on your B2B website and share them on social media. The more your customers share your videos, the more views and credibility your brand will gain.
5. Improve Security
Google does not rank pages that aren’t secure, and if your page isn’t, you could be losing out on placements that should be helping your business. Customers will not stay if they can’t feel safe on your website. This is something to consider even if you’re not selling to customers online. They might still need to visit your website to find answers to questions concerning your business.
6. Get Feedback on Your Webpage
There’s more to webpage design than the way a webpage looks. This is why a webpage’s layout should be logical, and the best way to ensure this is by doing user testing.
A user test involves having several people look at your website without any feedback or direction about the task at hand and then having them answer a questionnaire. Using the collated responses, you can curate both qualitative and quantitative data that can help you improve the layout of your site.
The best way to create an engaging website isn’t necessarily to wrap it in bright colours, but to give your audience something that’s worth their time and effort. Integrate user-friendly elements into your website, like forms, buttons and calls to actions (CTAs). As you work to attract and engage your customers, remember that your website should be a tool for them to engage with your content, learn about your business, and possibly purchase goods and services.
Your business deserves a website that will help you achieve your goals. Improve your web design with the help of our web developers in Yorkshire! Let’s work together and create a website that converts!