What Are The Pros & Cons Of Adaptive Design?

Is adaptive design for you? Well, the answer to that question will depend on several factors. There are many things that adaptive design can do for you well, while responsive design can be better in certain aspects.

Today, we want to share with you what adaptive design is and share with you the few pros and cons it has:

What Is Adaptive Design?

Adaptive design is a web design methodology that organises content into flexible, modular patterns and components. These components will be able to respond to the device your visitors are using and adapt to their size and shape.

This type of web design will try to make sure that your content is presented the best way possible, without you having to worry about the size or shape of the device your visitors are using.

What Are The Pros And Cons Of Adaptive Design?

What Are The Pros Of Using Adaptive Design?

Let’s start with the pros:

  • Adaptive design can be used to adapt the content of your website to different screen sizes, making sure your visitors can see everything you want them to see, no matter what device they are using. This means that your website will be supported on almost any device and will look great on all of them.
  • It can help you to stay away from content duplication across multiple devices. The reason for this is that the modular design of adaptive design will allow you to reuse your content across different devices.
  • It makes sure that your website’s content is not only accessible to people who have vision problems but it also makes sure that it will be accessible to people who have motor problems. That’s because the content of your website will be easier to read and understand because it’s easier to access the content using your phone.
  • It makes sure that your website will look great design-wise, regardless of the device your visitors are using.

What Are The Cons Of Using Adaptive Design?

Let’s start with the cons:

  • Adaptive design can be very hard to get right. It requires a tremendous amount of maintenance, and it can take a lot of time to ‘get’.
  • It requires you to create multiple variants for your website. For adaptive design to work the way it’s supposed to, you need to create multiple versions. In some cases, you might need as many as 15 variants for your website. While some of these versions will look different, there are some you need to have that are almost identical.
  • It requires you to have the skills and the time to design it, maintain it, and keep it up to date.
  • It can make your website more difficult for visitors to use, especially when it comes to navigating around your website. This can also apply to those who are using devices whose screen ratios are not common.


As we said in the beginning, adaptive design is great, while responsive design is better in some aspects. That said, it all comes down to what you want, need, and are aiming to achieve with your website. If you want your website to be able to look great on any device while making sure that it’s easy to use and easy to navigate, then adaptive design might be the best choice for you!

Digital Zest is a digital service that offers website design, SEO, digital marketing, and eCommerce. If you are looking for website developers in Yorkshire to help you create an adaptive website, get in touch with us today!

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